This year's holiday season, in particular, is a natural promotion opportunity for global businesses because it is the Year of the Pig in Chinese zodiac which represents good fortune and wealth.
This wealth is also trickling down to the wider economy. Per capita disposable income rose another 20 percent in Pujiang between 2013 and 2016, according to Zhejiang Online.
This year's national college entrance exam will coincide with the three-day Dragon Boat Festival holiday, which also starts on Friday.
This video footage shows a Hong Kong resident being insulted by black-clad protesters in the street and one of the black-clad protesters is caught shouting to him "Rioters! We are rioters! Not protesters!"
This year, cinemas in China had higher expectations on box office returns from films scheduled for Spring Festival release. Those included several sequels of hit films such as Detective Chinatown 3 and Jiang Ziya.
Those sectors had been considered sensitive according to the previous list published 2014.
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This year’s event also comes as tech companies face more regulatory pressure and general criticism.
This year, the Chinese government has scaled up macro policy response to cushion the shock of COVID-19. While going all out to contain the virus, we lost no time in reopening the economy. Our measures to help businesses get through the tough times and reinvigorate the market are paying off.
This year's Dragon Boat Festival falls on June 18. The Dragon Boat Festival holiday is June 16-18, with the travel rush beginning June 15.
This year's two sessions - China's most important annual political event – will be held in late May in Beijing, according to official releases on Wednesday.